Specifically, an identification [of the contemporary corporation] with the Arts will do the following: a. Improve the image of your company by making your public more aware of what you are doing in the community. b Assist in developing a more fully rounded personality for your corporation by adding a Cultural dimension. c. Provide a bold, unique and exiting element in the presentation of your products and services. d. Promote greater public acceptance of your corporation and it’s products and services by making yourself more attractive and visible in the marketplace.
Seth Siegelaub 1967